What’s So Great About Digital Marketing?

Is digital marketing really the greatest thing since sliced bread? And what is it anyway? The term “digital marketing” refers to any marketing that uses the Internet or wireless technology to communicate a company’s message. For many years, agents focused on familiar media such as yellow pages, print ads, and perhaps television or radio ads.

Effectively Branding Your Agency

When arriving for a consulting day with an agency owner, I’m never sure what I’ll see. On this day I walked into an office in a resort town in the upper Midwest. The first thing I noticed were the dilapidated desks, piled high with papers. The lone employee was in sweat pants and a hoodie. She

A New Peril in Cyberspace

Have you ever heard of “business email compromise” or “CEO fraud”?  Well read carefully because this is becoming a claim reported with increasing frequency. A CFO or other financial officer in a company receives an email from the CEO indicating that the CFO will receive a call from a specified person giving him instruction to

The New Speed of Marketing

Several years ago when I moved my agency out of our downtown location, I took the opportunity to go through the boxes and boxes of agency records that had been relegated to the basement. One of the gems I found was a letter written by my grandfather to a carrier, relaying a question from a

Part 2: 3 Essentials to Understanding Data Security for Small Business Owners

This blog post is part of a series written by members of IIANC’s Agency Management & Technology Committee. Guest Post By: Tom Fisher – Insurance Service of Asheville, Asheville, NC   Often times small independent agency owners don’t know how to approach data security, or even know if they have a firewall in place.  This is generally

Part 1: 3 Essentials to Understanding Data Security for Small Business Owners

This blog post is part of a series written by members of IIANC’s Agency Management & Technology Committee. Guest Post By: Tom Fisher – Insurance Service of Asheville, Asheville, NC   Often times small independent agency owners don’t know how to approach data security, or even know if they have a firewall in place.  This is generally

Getting Involved

This blog post is part of a series written by members of the IIANC Young Agents Committee. Guest Post By: Le’Trisha Lewis, CISR – First Citizens Insurance Services, Raleigh, NC Being a Young Agent you have the opportunity to be involved in many things, including working on projects. Our project this year is Make-A-Wish America. You can give

How to Instill a Sales and Growth Culture within your Agency

This blog post is part of a series written by members of the IIANC Young Agents Committee. Guest Post By: Cameron Annas, CIC – Granite Insurance, Granite Falls, NC Don’t we all LOVE to see revenue and profitability growth within our agencies?  While we all love to see this growth, according to Reagan Consulting’s “Organic Growth and

Going Beyond Best Practices

The following is a guest post by Steve Anderson, the President of The Anderson Network, Inc.. Come see Steve as one of our featured speakers at this year’s InsurEXPO16! For over 20 years the Independent Insurance Agents and Brokers of America (IIABA) and Reagan Consulting have been conducting a best practices study that benchmarks what makes

IRS Delays Reporting Requirements

The following is a guest post by Misty Baker, the Director of Life & Health Insurance Information for the Independent Insurance Agents of Texas. Come see Misty as one of our speakers at this year’s InsurEXPO16! The Internal Revenue Service extended the deadline for 2015 Affordable Care Act information reporting, giving employers some highly-sought after relief.