Making a Difference!

IIANC’s Young Agents Committee was proud to host our First Annual Young Agents Charity Golf Tournament on April 21,2016 at UNC Finley Golf Club in Chapel Hill.  All proceeds from golf sponsorships, golf attendees, and donations raised more than $38,000 for Make-A-Wish Central & Western NC and Make-A-Wish Eastern NC to grant wishes.  Anna Bailey with Allen Tate

Introducing Heritage Insurance to the NC Agent Community

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Heritage Insurance.   Earlier this year, Heritage Property & Casualty Insurance Company began writing insurance in North Carolina. The Florida based company is writing a full

What’s So Great About Digital Marketing?

Is digital marketing really the greatest thing since sliced bread? And what is it anyway? The term “digital marketing” refers to any marketing that uses the Internet or wireless technology to communicate a company’s message. For many years, agents focused on familiar media such as yellow pages, print ads, and perhaps television or radio ads.

Effectively Branding Your Agency

When arriving for a consulting day with an agency owner, I’m never sure what I’ll see. On this day I walked into an office in a resort town in the upper Midwest. The first thing I noticed were the dilapidated desks, piled high with papers. The lone employee was in sweat pants and a hoodie. She

A New Peril in Cyberspace

Have you ever heard of “business email compromise” or “CEO fraud”?  Well read carefully because this is becoming a claim reported with increasing frequency. A CFO or other financial officer in a company receives an email from the CEO indicating that the CFO will receive a call from a specified person giving him instruction to

The New Speed of Marketing

Several years ago when I moved my agency out of our downtown location, I took the opportunity to go through the boxes and boxes of agency records that had been relegated to the basement. One of the gems I found was a letter written by my grandfather to a carrier, relaying a question from a

Part 2: 3 Essentials to Understanding Data Security for Small Business Owners

This blog post is part of a series written by members of IIANC’s Agency Management & Technology Committee. Guest Post By: Tom Fisher – Insurance Service of Asheville, Asheville, NC   Often times small independent agency owners don’t know how to approach data security, or even know if they have a firewall in place.  This is generally

Part 1: 3 Essentials to Understanding Data Security for Small Business Owners

This blog post is part of a series written by members of IIANC’s Agency Management & Technology Committee. Guest Post By: Tom Fisher – Insurance Service of Asheville, Asheville, NC   Often times small independent agency owners don’t know how to approach data security, or even know if they have a firewall in place.  This is generally

Getting Involved

This blog post is part of a series written by members of the IIANC Young Agents Committee. Guest Post By: Le’Trisha Lewis, CISR – First Citizens Insurance Services, Raleigh, NC Being a Young Agent you have the opportunity to be involved in many things, including working on projects. Our project this year is Make-A-Wish America. You can give

How to Instill a Sales and Growth Culture within your Agency

This blog post is part of a series written by members of the IIANC Young Agents Committee. Guest Post By: Cameron Annas, CIC – Granite Insurance, Granite Falls, NC Don’t we all LOVE to see revenue and profitability growth within our agencies?  While we all love to see this growth, according to Reagan Consulting’s “Organic Growth and