3 Reasons NOT to Attend InsurEXPO17

Hopefully you have heard the buzz about InsurEXPO17, the largest insurance industry event and trade show in North Carolina. If not, mark your calendar for April 6-7 at the Sheraton Imperial RTP in Durham, NC! If you’re on the fence about attending, here are the top three reasons NOT to attend this awesome event: You

Do You Really Need a Marketing Plan?

Several years ago I consulted with a start-up online company. The founder “Jack” had a grand vision to grow the company into a multi-national powerhouse. He even walked around singing “Billionaire” by Travie McCoy and Bruno Mars. (Yep, that was annoying!) Jack had plenty of vision and desire. He had even assembled an impressive group

InsureTech Connect 2016 – A Las Vegas Recap

We’ve all heard about the tremendous amount of venture capital that has been invested in hopes of disrupting various parts of the insurance value-chain.  When I heard about InsureTech Connect 2016, the conference that brings together the tech firms with the insurance industry, the opportunity to attend the conference billing itself as, “The Biggest Thing

Kidnap, Ransom & Extortion: The Truth Behind the Policy

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Great American Insurance Group.   The Truth Behind the Policy Every year, thousands of people are kidnapped for ransom worldwide. All manufacturers are potentially vulnerable to

Grow Your Agency with Progressive Auto and Renters Bundles

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Progressive.   It’s easy to bundle Progressive Personal Auto and Renters policies to protect your customers’ valuables.  Our Renters product offers coverage for items, like TVs,

How Well Do You Know Your RV Customers’ Needs?

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER National General Insurance.   Summer is here, and with the lowest gas prices in years, your RV customers are ready to hit the road. As America’s RV

Making a Difference!

IIANC’s Young Agents Committee was proud to host our First Annual Young Agents Charity Golf Tournament on April 21,2016 at UNC Finley Golf Club in Chapel Hill.  All proceeds from golf sponsorships, golf attendees, and donations raised more than $38,000 for Make-A-Wish Central & Western NC and Make-A-Wish Eastern NC to grant wishes.  Anna Bailey with Allen Tate

Introducing Heritage Insurance to the NC Agent Community

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Heritage Insurance.   Earlier this year, Heritage Property & Casualty Insurance Company began writing insurance in North Carolina. The Florida based company is writing a full

What’s So Great About Digital Marketing?

Is digital marketing really the greatest thing since sliced bread? And what is it anyway? The term “digital marketing” refers to any marketing that uses the Internet or wireless technology to communicate a company’s message. For many years, agents focused on familiar media such as yellow pages, print ads, and perhaps television or radio ads.

Effectively Branding Your Agency

When arriving for a consulting day with an agency owner, I’m never sure what I’ll see. On this day I walked into an office in a resort town in the upper Midwest. The first thing I noticed were the dilapidated desks, piled high with papers. The lone employee was in sweat pants and a hoodie. She