As social media has begun to dominate our lives over the past few years, online reviews have become an important factor in how we select products and vendors. Consumers looking for an insurance agent to meet their needs is no different. As independent agents, we need to take the time to establish a strategy for gaining more reviews and testimonials regarding our service and products. Below are a few ideas to help you begin this process:
Design an eye-catching graphic for your website that invites customers to leave a review. Having this on your home page provides for easy access. Some websites bury this in a menu and no one ever sees the link. Be sure to make it prominent so individuals can find it easily.
Create accounts on Yelp & Manta. Both of these applications allow consumers to search for businesses, including insurance agents, in communities across the country and leave a review. With more and more consumers using smart phones, this gives clients the capability to easily submit a review about your agency.
Google+ Yes, your agency should be on Google+. Google uses reviews as part of their Search Engine Optimization (SEO) strategy. Establishing your account will allow Google+ users to submit a review about your agency.
Remind customers in your newsletter to leave a review on your social media page and website. If you are sending an electronic message, make sure you provide the link to the review section.
Make sure you train your staff to ask clients for a review. This is probably one of the easiest ways to obtain a review and the most effective.
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Don’t have a website or want to make yours even better? IIANC has partnered with Insurance Technologies Corporation (ITC) to provide our member agencies with quality website design/hosting services and digital marketing at an affordable price. Click here for more information.