Author Archives: George Robertson

Engaging Your Customers with Social Media

Posted on March 30, 2012 by George Robertson

In February, we hosted a webinar on “Engaging Your Customers with Social Media” and informed our agents of the millions of people now using this new type of communication.  Facebook has over 845 million users, while Twitter and LinkedIn are going strong at 150 … Continue reading →

Posted in Marketing, Sales, Social Media, Social Networking, Technology | Tagged , , | Comments Off

Creating a Dynamic Website

Posted on August 31, 2011 by George Robertson

Today, I am sure you will find that most independent agent websites tend to be more informational and brochure-like than interactive.  However, more and more people are looking for the ability to research, access their info, and complete business transactions over … Continue reading →

Posted in Marketing, Sales, Technology, Uncategorized | Tagged , , | 2 Comments

Are You Increasing Your Business With the Millennial Generation?

Posted on June 22, 2011 by George Robertson

Have you taken the time lately to review your book of business by age groups? If so, you might have noticed that retaining or writing business with the Millennial Generation is lacking. Older generations have been more loyal and willing to take your … Continue reading →

Posted in Marketing, Sales, Social Media, Technology | 1 Comment