Insurance Archive

Do You Really Need a Marketing Plan?

Several years ago I consulted with a start-up online company. The founder “Jack” had a grand vision to grow the company into a multi-national powerhouse. He even walked around singing “Billionaire” by Travie McCoy and Bruno Mars. (Yep, that was annoying!) Jack had plenty of vision and desire. He had even assembled an impressive group

InsureTech Connect 2016 – A Las Vegas Recap

We’ve all heard about the tremendous amount of venture capital that has been invested in hopes of disrupting various parts of the insurance value-chain.  When I heard about InsureTech Connect 2016, the conference that brings together the tech firms with the insurance industry, the opportunity to attend the conference billing itself as, “The Biggest Thing

Kidnap, Ransom & Extortion: The Truth Behind the Policy

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Great American Insurance Group.   The Truth Behind the Policy Every year, thousands of people are kidnapped for ransom worldwide. All manufacturers are potentially vulnerable to

Grow Your Agency with Progressive Auto and Renters Bundles

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Progressive.   It’s easy to bundle Progressive Personal Auto and Renters policies to protect your customers’ valuables.  Our Renters product offers coverage for items, like TVs,

How Well Do You Know Your RV Customers’ Needs?

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER National General Insurance.   Summer is here, and with the lowest gas prices in years, your RV customers are ready to hit the road. As America’s RV

Introducing Heritage Insurance to the NC Agent Community

As part of the IIANC PARTNERS program, our Presidential PARTNERS are able to submit a guest blog posting to our blog, Insurspective. Please see below from IIANC Presidential PARTNER Heritage Insurance.   Earlier this year, Heritage Property & Casualty Insurance Company began writing insurance in North Carolina. The Florida based company is writing a full

Effectively Branding Your Agency

When arriving for a consulting day with an agency owner, I’m never sure what I’ll see. On this day I walked into an office in a resort town in the upper Midwest. The first thing I noticed were the dilapidated desks, piled high with papers. The lone employee was in sweat pants and a hoodie. She

A New Peril in Cyberspace

Have you ever heard of “business email compromise” or “CEO fraud”?  Well read carefully because this is becoming a claim reported with increasing frequency. A CFO or other financial officer in a company receives an email from the CEO indicating that the CFO will receive a call from a specified person giving him instruction to

The New Speed of Marketing

Several years ago when I moved my agency out of our downtown location, I took the opportunity to go through the boxes and boxes of agency records that had been relegated to the basement. One of the gems I found was a letter written by my grandfather to a carrier, relaying a question from a

Part 2: 3 Essentials to Understanding Data Security for Small Business Owners

This blog post is part of a series written by members of IIANC’s Agency Management & Technology Committee. Guest Post By: Tom Fisher – Insurance Service of Asheville, Asheville, NC   Often times small independent agency owners don’t know how to approach data security, or even know if they have a firewall in place.  This is generally