Marketing Archive

Why Does Your Agency Need a New Website?

I recently attended my first InsurExpo at IIANC. I did not only meet many of our great members but also had the pleasure of doing the presentation with Sydney Roe. For those of you who don’t know her, she’s the digital content manager for TrustedChoice.com. As a passionate advocate for the agency channel, she’s constantly

Do You Really Need a Marketing Plan?

Several years ago I consulted with a start-up online company. The founder “Jack” had a grand vision to grow the company into a multi-national powerhouse. He even walked around singing “Billionaire” by Travie McCoy and Bruno Mars. (Yep, that was annoying!) Jack had plenty of vision and desire. He had even assembled an impressive group

InsureTech Connect 2016 – A Las Vegas Recap

We’ve all heard about the tremendous amount of venture capital that has been invested in hopes of disrupting various parts of the insurance value-chain.  When I heard about InsureTech Connect 2016, the conference that brings together the tech firms with the insurance industry, the opportunity to attend the conference billing itself as, “The Biggest Thing

What’s So Great About Digital Marketing?

Is digital marketing really the greatest thing since sliced bread? And what is it anyway? The term “digital marketing” refers to any marketing that uses the Internet or wireless technology to communicate a company’s message. For many years, agents focused on familiar media such as yellow pages, print ads, and perhaps television or radio ads.

Effectively Branding Your Agency

When arriving for a consulting day with an agency owner, I’m never sure what I’ll see. On this day I walked into an office in a resort town in the upper Midwest. The first thing I noticed were the dilapidated desks, piled high with papers. The lone employee was in sweat pants and a hoodie. She

The New Speed of Marketing

Several years ago when I moved my agency out of our downtown location, I took the opportunity to go through the boxes and boxes of agency records that had been relegated to the basement. One of the gems I found was a letter written by my grandfather to a carrier, relaying a question from a

5 Insurance Industry Trail Blazers You Must Follow in 2016

This blog post is part of a series written by members of the IIANC Young Agents Committee. Guest Post By: Josh Lipstone – Lipstone Insurance Group, Cary, NC We are at a very serious crossroads in the insurance industry today. Some may argue we are still a few years away, but I personally believe they are being

Google Goes Mobile… Have You?

On April 21, 2015, Google announced they are now measuring websites based on mobile-friendly access. Ok, so, what’s the big deal? What does this mean to you? In case you haven’t noticed, most people now have smart phones, tablets, and yes, even smart watches.  Gone are the days of looking up your information in the

How Do Consumers Find TrustedChoice.com?

  Many of us might wonder, “How do consumers find Trustedchoice.com?” Without the huge million dollar marketing budgets of the direct writers, how can we compete in the digital world? Well, Trustedchoice.com continues to expand their knowledge and expertise in the world of search engine optimization (SEO) and digital marketing to drive consumers to the

How to Improve Local Search

If you have not noticed, local search has become the dominant way search engines are displaying search results.  One of the main reasons for this approach is the massive amount of smartphones and tablets that are being used by consumers for on-demand searching.  Just take a moment and think about how we find information. Today,