On April 21, 2015, Google announced they are now measuring websites based on mobile-friendly access. Ok, so, what’s the big deal? What does this mean to you? In case you haven’t noticed, most people now have smart phones, tablets, and yes, even smart watches. Gone are the days of looking up your information in the
Modern insurance consumers have become expert vetters of professional service providers. This webinar, which was recorded last month, featured Ryan Hanley of Agency Nation, and discussed how independent insurance agents can stand out and get found by consumers searching online for the right insurance solutions. Ryan is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of
Many of us might wonder, “How do consumers find Trustedchoice.com?” Without the huge million dollar marketing budgets of the direct writers, how can we compete in the digital world? Well, Trustedchoice.com continues to expand their knowledge and expertise in the world of search engine optimization (SEO) and digital marketing to drive consumers to the
If you have not noticed, local search has become the dominant way search engines are displaying search results. One of the main reasons for this approach is the massive amount of smartphones and tablets that are being used by consumers for on-demand searching. Just take a moment and think about how we find information. Today,
As social media has begun to dominate our lives over the past few years, online reviews have become an important factor in how we select products and vendors. Consumers looking for an insurance agent to meet their needs is no different. As independent agents, we need to take the time to establish a strategy for gaining
With the continued focus on recent data breaches, I thought it would be a good idea to discuss some of the prevention methods agencies can use to avoid a breach. Passwords – Creating a strong password is the first step in protecting your data, along with regularly-scheduled password changes for your systems. Most carriers now
With the 117th IIANC Annual Convention less than two weeks away, here are some mobile apps to help maximize your networking and learning by keeping you organized and in-the-know! IIANC Events The brand new FREE IIANC Events app is designed to enhance your experience while attending the Annual Convention by putting the following features and
DocuSign – Saves You Time and Money! As I travel around the state visiting with our member agents, I’m always excited to share a new product or service that’s available through their IIANC membership. Lately, the product that is striking a lot of interest with agents is Docusign, the leading solution for electronic signature in
Over the years we have used pen and paper to authenticate a document with our signature. One of the most recognized signatures is, of course, that of John Hancock on the Declaration of Independence.
I just completed a very informative webinar with Laird Rixford, President of ITC. ITC partners with IIANC to help agents create effective websites and manage their digital presence. Laird spoke on the evolution of website development.