Technology Archive

Is Your Website Working for You?

Have you ever stopped and wondered if your website is really working for you?  How many times have we as Independent Agents invested in advertising or marketing efforts without tracking the results?  Tracking your marketing and advertising is a must if you want to make sure your efforts are worth the investment.   Working with your

Top 10 Mobile Applications for Agents

With an abundance of mobile applications on the market for both your iPhone and Android devices, we should take a quick look at some of the top mobile applications insurance agents are using in the field.  These applications provide the ability to link with your management system, gather information on property value, sign documents electronically,

Project CAP: Driving Customers to Your Door

Project CAP. Have you heard the name? Do you know what it is and why as a member of the Independent Insurance Agents of NC you should get involved? Before I explain, please let me ask you a few questions: Have you done an Internet search on “auto insurance” or “homeowners insurance” lately? Who do

Maximizing Your Internet Presence

Guest post from Steve Anderson, nationally recognized expert in agency automation and social media, will be here for an encore presentation of his popular Agency Internet Boot Camp on June 18th. Don’t miss out on this working seminar designed to give you the tools you need to use social media such as Facebook, Twitter, Google

Top 10 Reasons You Should Be Using Social Media

1.  Your Grandmother is doing it. Yes, even your grandmother is doing it.  Grandparents across the country are signing up for Facebook accounts to do what you might ask. Why see their grandchildren, of course! Yes, social media has made it possible to see grandchildren growing up and be a part of their lives no

Engaging Your Customers with Social Media

In February, we hosted a webinar on “Engaging Your Customers with Social Media” and informed our agents of the millions of people now using this new type of communication.  Facebook has over 845 million users, while Twitter and LinkedIn are going strong at 150 million each.  Kelly Barefoot, a staffing consultant, informed us of the $800 billion dollar purchasing power of

Creating a Dynamic Website

Today, I am sure you will find that most independent agent websites tend to be more informational and brochure-like than interactive.  However, more and more people are looking for the ability to research, access their info, and complete business transactions over the Internet…and our customers aren’t any different – especially those in the Millennial Generation as

Are You Increasing Your Business With the Millennial Generation?

Have you taken the time lately to review your book of business by age groups? If so, you might have noticed that retaining or writing business with the Millennial Generation is lacking. Older generations have been more loyal and willing to take your phone call regarding purchasing an insurance policy, but this generation tends to be impatient and

The Wonderful World of Online CE

For my first post, I wanted to talk about something that was both education related and very relevant to our members. The first thing that came to mind was the change we are seeing in the delivery of Continuing Education. Whereas 10 years ago the primary way of getting CE hours was by attending a class; today we are seeing