The following blog post was written by ePayPolicy, a simple service used by agencies and brokers across the country to collect ACH and credit card payments online in a single payment page and pass on the transaction fees to the insured.
Today, technology is at the heart of nearly every insurance agency. Independent agents rely heavily on a range of systems, allowing them to organize operations, manage client data, attract new customers, and work more efficiently.
While your current technology may have served you well in the past, new advances emerge seemingly every day. Luckily, updating your tech stack for 2021 doesn’t have to be difficult. If you aren’t sure how to tackle it, here’s what you need to know.
What Is a Tech Stack?
Generally speaking, a tech stack is a set of technology tools that helps you manage your independent insurance agency. Usually, it features a combination of solutions, ensuring all of your major needs are covered by an effective and efficient tech system.
For independent agents, most of the solutions are going to be Software-as-a-Service (SaaS) solutions, allowing you to get robust tech at a fraction of the price of managing it on-site.
How to Choose New SaaS Technology
When you’re selecting new SaaS solutions, your main goal should be to simplify your technology and automate as much of your workflow as possible. If you aren’t sure how to begin building your tech stack for 2021, here’s a step-by-step process you can follow.
Understand the Tech Stack Categories
Updating your tech stack shouldn’t be a haphazard undertaking. It’s all about ensuring your critical bases are covered. One way to make that as easy as possible is to take a moment to learn about tech stack categories.
Each tech stack category is essentially a single functional business area independent agents usually need to manage. Here’s a quick overview of each one.
Sales solutions make it easier to manage prospects, qualify leads, and pursue new clients. They provide opportunities for task automation, allowing you to streamline workflows, boost the efficiency of your sales team, and generate better results.
Examples include CRM software like Salesforce and meeting software like Calendly and GoToMeeting.
With marketing software, it’s all about generating highly qualified leads, crafting personalized purchasing journeys, and creating meaningful interactions that move contacts through the funnel. Some widely used marketing tools include MailChimp, Marketo, Sprout Social, and Google Ads.
Collaboration SaaS solutions ease communication between your team members. These support messaging, file-sharing, video conferencing, and more. You probably already have some tools in place, like Skype for Business, or Google Drive for document collaboration, but continue to research other software that will help your team succeed.
Client experience solutions make it easy for people to do business with you. They simplify contact, payments, and similar needs, ensuring you can offer an optimal customer experience (CX). Some examples are payment gateways (like ePayPolicy), website building tools, and data security (DUO Security, McAfee…).
With customer support tech, it’s all about boosting CX. These systems focus on critical areas like client communication and customer interaction, ensuring you can be reached whenever the need arises. Popular support tools include live chat software, website FAQ sections, and VoIP.
Review Your Current Tech Stack
After you get to know the types of solutions present in an independent agency tech stack, it’s time to review what you have in place today. Consider whether each system you have actually meets your needs, as well as what category it represents.
Essentially, you want to audit your tech stack to identify missing segments and to determine if it’s the best setup for you.
Keep It Simple and Effective
When you’re building your tech stack for 2021, keep it simple. It isn’t about getting every solution; it’s about choosing the right mix of systems based on your needs and goals.
When you decide to add a new piece of tech, or replace an existing solution with something better suited to your operations, create a roadmap for implementation before you begin. You don’t want to overwhelm your team by bringing in a ton of new systems all at once.
Looking for More Independent Insurance Agency Tips?
At ePayPolicy, we understand the power of a great tech stack. If you’d like more tips about how independent agents can update their tech stack for the new year or how they can boost their business, we’ve got you covered. Follow us on Facebook for more tidbits, tricks, and insights.