IIANC membership offers an abundance of benefits, resources, and tools to help you and your agency. But did you know that IIANC membership also equips your agency with its own marketing department?
Hopefully, that got your attention! It may sound too good to be true, but I promise it’s really not! With IIANC membership comes full access to the Trusted Choice® marketing brand and its many tools and resources that are designed to help your agency attract new customers and take your marketing to the next level in your community and online. All Trusted Choice® resources are FREE to IIANC members, and you can even get paid to use them through the Marketing Reimbursement Program.
If you’re not familiar with Trusted Choice®, it is the national co-brand that was designed exclusively for independent agencies like yours to complement your local marketing efforts, extend your reach, and drive more customers to your door.
And even if you’ve been an IIANC member for years, now is a great time to refresh yourself on the Trusted Choice® marketing program as tons of new campaigns and tools have been added recently. It’s so much more than just a logo now! So, take a few minutes and watch this video to see the many ways that Trusted Choice® can help amplify your marketing and highlight your value as an independent insurance agent.
That’s right, the Trusted Choice® marketing brand provides:
- FREE professionally designed ad campaigns and social media graphics
- FREE graphic design services to customize Trusted Choice® ads for your agency
- FREE social media content calendar to make it easy for your agency to just “plug and play” with marketing posts throughout the year
- FREE insurance-related and seasonal content to share on your website, in newsletters/emails, etc.
- FREE marketing training and assessment tools (like the Digital Review which evaluates your agency’s website and social media and provides a report with action items for improvement),
- Up to $2,125 back in your pocket* through the Marketing Reimbursement Program when you co-brand with Trusted Choice on advertising, promo items, signage, stationery, and/or use any of the Trusted Choice ad campaigns, build a website with one of the Preferred Partner website vendors, or sign up for a TrustedChoice.com Advantage Subscription (*certain guidelines apply).
And Trusted Choice® has made it even easier to access their free marketing resources and programs with a completely redesigned website offering a better member experience and enhanced resource library of marketing training content. Sign up for the Trusted Choice® monthly newsletter to stay on top of all that’s offered!
We know that developing a comprehensive marketing strategy can be tough, but IIANC is here to help make that easier for your agency so it’s more affordable and saves you time. Over the next few months, we’ll be taking a deeper dive into the many Trusted Choice® marketing and advertising resources available for IIANC member agencies.
In the meantime, visit www.TrustedChoice.com/agents to learn more and get started utilizing your (already included) Trusted Choice® marketing benefits today! And as always, reach out to us at IIANC for any help you may need! Like what you see? Learn more about “Putting the Trusted Choice Brand to Work” in our Know & Grow Wednesday Webinar on June 9. This free member webinar will cover all of the resources mentioned above! Get details and sign up at www.iianc.com/wednesday.