Author Archive

NetVu 2014 Update

Hats off to the NetVu staff for another exciting convention and educational event!  From the moment you walked in the door you could feel the excitement.  People were mingling in the halls, conversing about insurance technology and reuniting with friends from around the country.  Below are my thoughts on the top seven events and experiences

What Does the North Carolina Department of Insurance Require If I Charge Fees In My Agency?

Many insurance agencies in North Carolina charge fees for various transactions such as: payment, policy, cancellation or reinstatements. According to the North Carolina Statutory Authority G.S. 58-2-40; 58-2-195; 58-33-85(b); Effective February 1, 1993; Amended Effective February 1, 1996 the following are the items your agency must perform to be in compliance. First, you should have

Seven Effective Ways to Increase Retention

1. Communicate with your clients – Communicate, communicate, communicate! Yes, your clients want and need communication on many levels.  With the continued move to mobility, our clients can receive emails, texts and phone calls on their mobile devices, allowing communication access on their terms.  Today, many people feel they are just another number in the

Why Should I Track Retention?

An area that most successful agencies track is retention.  We always hear agency owners and partners talking about new business, but what about the retention rate? The retention rate is just as important as the rate of new business for the agency. For just a moment, let’s stop and think about this: if our retention

Does Your Agency Track Your New Business?

Over the years, while watching some of the most successful agencies across the country, I have noticed that those agencies keep a routine track of their business initiatives.  They always make note of where their new business comes from. As new business is written, the agency makes a notation in their management system of the

Is Your Website Working for You?

Have you ever stopped and wondered if your website is really working for you?  How many times have we as Independent Agents invested in advertising or marketing efforts without tracking the results?  Tracking your marketing and advertising is a must if you want to make sure your efforts are worth the investment.   Working with your

Top 10 Mobile Applications for Agents

With an abundance of mobile applications on the market for both your iPhone and Android devices, we should take a quick look at some of the top mobile applications insurance agents are using in the field.  These applications provide the ability to link with your management system, gather information on property value, sign documents electronically,

The Future of the Insurance Industry Is Bright

Recently, I was asked to be a guest speaker in the East Carolina University Risk Management & Insurance program for the “Topics and Finance” class. Our theme for the day was based on life questions…in particular THE question most college graduates will inevitably face, “What do you plan to do after you graduate?” When this question was poured on

Top 10 Reasons You Should Be Using Social Media

1.  Your Grandmother is doing it. Yes, even your grandmother is doing it.  Grandparents across the country are signing up for Facebook accounts to do what you might ask. Why see their grandchildren, of course! Yes, social media has made it possible to see grandchildren growing up and be a part of their lives no

Engaging Your Customers with Social Media

In February, we hosted a webinar on “Engaging Your Customers with Social Media” and informed our agents of the millions of people now using this new type of communication.  Facebook has over 845 million users, while Twitter and LinkedIn are going strong at 150 million each.  Kelly Barefoot, a staffing consultant, informed us of the $800 billion dollar purchasing power of