Marketing Archive

Help Us Help You: Update Your Member Profile Today

At IIANC, we are always looking for ways to better serve our members and provide solutions to your business challenges. But, we need your help to make sure that we are connecting you with the right resources and information.  Please take a few minutes and log in to your member profile on to verify

Social Media Is a Puzzle

Guest Post from InsurEXPO2020 Keynote Speaker Chris Paradiso. We all must admit that our customers and our prospects are on social media. So, my question to you is this: is it a good place to meet and communicate with prospects and/or clients? Let me give you five basic guidelines in helping you answer that question,

PARTNER with IIANC in 2020

Would you like to gain exposure for your company to thousands of independent agents across North Carolina without the hassle of coordinating multiple sponsorships? Are you looking for a way to maximize your marketing dollars, extend your reach, and be guaranteed a strong return on your investment throughout the year? As the fastest growing Big

Insurance Script Showdown: 3 Scripts to Make Your Cross-Sell a “Yes!”

The following blog post is from Agency Performance Partners, the company run by this year’s Young Agents Development Conference keynote speaker, Kelly Donahue-Piro. Don’t miss Kelly’s sessions at this year’s event – space is still available, so register today! Every agency I have met wants to boost cross-selling, but not all front line staff have

Three Keys to Getting Noticed with Video

Video has become a powerful tool for attracting prospects to your agency. And while it’s important to have video on your website, social media platforms provide the biggest opportunity for getting attention from your ideal customers. Easy, right? Just create a video and post it on Facebook, LinkedIn, Twitter, YouTube, and Instagram. Sure, you can

No One Wins Selling ‘Status-Quo’

The following blog post is by Jeff Roy, CEO of Excalibur Insurance, who is one of our keynote speakers at this year’s InsurEXPO19. Like what he has to say? Make sure you’ve registered for this can’t-miss event… it WILL sell out! In every category, thinking differently is the underlying catalyst for evolving the customer experience,

Do You Really Need a Marketing Plan?

Several years ago I consulted with a start-up online company. The founder “Jack” had a grand vision to grow the company into a multi-national powerhouse. He even walked around singing “Billionaire” by Travie McCoy and Bruno Mars. (Yep, that was annoying!) Jack had plenty of vision and desire. He had even assembled an impressive group

InsureTech Connect 2016 – A Las Vegas Recap

We’ve all heard about the tremendous amount of venture capital that has been invested in hopes of disrupting various parts of the insurance value-chain.  When I heard about InsureTech Connect 2016, the conference that brings together the tech firms with the insurance industry, the opportunity to attend the conference billing itself as, “The Biggest Thing

What’s So Great About Digital Marketing?

Is digital marketing really the greatest thing since sliced bread? And what is it anyway? The term “digital marketing” refers to any marketing that uses the Internet or wireless technology to communicate a company’s message. For many years, agents focused on familiar media such as yellow pages, print ads, and perhaps television or radio ads.

Effectively Branding Your Agency

When arriving for a consulting day with an agency owner, I’m never sure what I’ll see. On this day I walked into an office in a resort town in the upper Midwest. The first thing I noticed were the dilapidated desks, piled high with papers. The lone employee was in sweat pants and a hoodie. She