Marketing Archive

The New Speed of Marketing

Several years ago when I moved my agency out of our downtown location, I took the opportunity to go through the boxes and boxes of agency records that had been relegated to the basement. One of the gems I found was a letter written by my grandfather to a carrier, relaying a question from a

5 Insurance Industry Trail Blazers You Must Follow in 2016

This blog post is part of a series written by members of the IIANC Young Agents Committee. Guest Post By: Josh Lipstone – Lipstone Insurance Group, Cary, NC We are at a very serious crossroads in the insurance industry today. Some may argue we are still a few years away, but I personally believe they are being

Google Goes Mobile… Have You?

On April 21, 2015, Google announced they are now measuring websites based on mobile-friendly access. Ok, so, what’s the big deal? What does this mean to you? In case you haven’t noticed, most people now have smart phones, tablets, and yes, even smart watches.  Gone are the days of looking up your information in the

How Do Consumers Find TrustedChoice.com?

  Many of us might wonder, “How do consumers find Trustedchoice.com?” Without the huge million dollar marketing budgets of the direct writers, how can we compete in the digital world? Well, Trustedchoice.com continues to expand their knowledge and expertise in the world of search engine optimization (SEO) and digital marketing to drive consumers to the

How to Improve Local Search

If you have not noticed, local search has become the dominant way search engines are displaying search results.  One of the main reasons for this approach is the massive amount of smartphones and tablets that are being used by consumers for on-demand searching.  Just take a moment and think about how we find information. Today,

Why WOULDN’T We Join the IIANC PARTNERS Program?!

A guest post by Robb Crosswhite, CIC, CPIM – State Sales Director, UPC Insurance While sitting here making plans for 2015, I notice all the times in 2014 that my calendar had notes about IIANC.  What a help it has been for UPC Insurance to be a Presidential member of the Big I Partners Program!

Great Ideas for Gathering More Reviews for Your Website & Social Media

As social media has begun to dominate our lives over the past few years, online reviews have become an important factor in how we select products and vendors. Consumers looking for an insurance agent to meet their needs is no different. As independent agents, we need to take the time to establish a strategy for gaining

Trusted Choice Logo or Independent Insurance Agents Logo?

Are you taking advantage of the Trusted Choice logo or are you still using the Independent Insurance Agents logo?  In my travels all over North Carolina, I still see many agencies advertising and using the old red/black, oval Independents Insurance Agents logo.  While I understand that logo has been a big part of our growth and history, the decision

On the Road Again… with Dee Yates

DocuSign – Saves You Time and Money! As I travel around the state visiting with our member agents, I’m always excited to share a new product or service that’s available through their IIANC membership. Lately, the product that is striking a lot of interest with agents is Docusign, the leading solution for electronic signature in

5000 Websites: What Have We Learned?

I just completed a very informative webinar with Laird Rixford, President of ITC. ITC partners with IIANC to help agents create effective websites and manage their digital presence. Laird spoke on the evolution of website development.