Marketing Archive

Top 10 Reasons Why YOU Should Attend the Freedom Campaign Road Show

In just a couple of weeks, a team from IIANC will be traveling throughout North Carolina promoting the brand new Freedom Campaign.  Stops in Wilmington, Greenville, Cary, Greensboro and Asheville will give you the chance to learn more about this exciting, new initiative and how it can benefit YOUR agency.  Here are a few great

Does Your Agency Track Your New Business?

Over the years, while watching some of the most successful agencies across the country, I have noticed that those agencies keep a routine track of their business initiatives.  They always make note of where their new business comes from. As new business is written, the agency makes a notation in their management system of the

Ignore These Social Media Tips

Check out this great article about ignoring social media tips from ITC, our preferred vendor for websites and digital marketing assistance. To provide IIANC member agencies with quality website design/hosting services and digital marketing at an affordable price, we partnered with Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software

Is Your Website Working for You?

Have you ever stopped and wondered if your website is really working for you?  How many times have we as Independent Agents invested in advertising or marketing efforts without tracking the results?  Tracking your marketing and advertising is a must if you want to make sure your efforts are worth the investment.   Working with your

Maximizing Your Internet Presence

Guest post from Steve Anderson, nationally recognized expert in agency automation and social media, will be here for an encore presentation of his popular Agency Internet Boot Camp on June 18th. Don’t miss out on this working seminar designed to give you the tools you need to use social media such as Facebook, Twitter, Google

Top 10 Reasons You Should Be Using Social Media

1.  Your Grandmother is doing it. Yes, even your grandmother is doing it.  Grandparents across the country are signing up for Facebook accounts to do what you might ask. Why see their grandchildren, of course! Yes, social media has made it possible to see grandchildren growing up and be a part of their lives no

Engaging Your Customers with Social Media

In February, we hosted a webinar on “Engaging Your Customers with Social Media” and informed our agents of the millions of people now using this new type of communication.  Facebook has over 845 million users, while Twitter and LinkedIn are going strong at 150 million each.  Kelly Barefoot, a staffing consultant, informed us of the $800 billion dollar purchasing power of

Creating a Dynamic Website

Today, I am sure you will find that most independent agent websites tend to be more informational and brochure-like than interactive.  However, more and more people are looking for the ability to research, access their info, and complete business transactions over the Internet…and our customers aren’t any different – especially those in the Millennial Generation as

Are You Increasing Your Business With the Millennial Generation?

Have you taken the time lately to review your book of business by age groups? If so, you might have noticed that retaining or writing business with the Millennial Generation is lacking. Older generations have been more loyal and willing to take your phone call regarding purchasing an insurance policy, but this generation tends to be impatient and